Special Guest Blogger L. Diane Wolfe!
Happy Friday!
I hope everybody had a wonderful Valentine's Day!
I hope everybody had a wonderful Valentine's Day!
I'm very excited to have author and speaker, L. Diane Wolfe
from her blog Spunk on a Stick.
She has a new book called HOW TO PUBLISH AND PROMOTE YOUR BOOK NOW.
from her blog Spunk on a Stick.
She has a new book called HOW TO PUBLISH AND PROMOTE YOUR BOOK NOW.
Since every author can use a little help in the promo department (especially ME), I thought it would be great to have her here on my blog to talk about some insights she gives in her book.
So please give her a warm welcome!
***
Pitching the media
Media exposure
can do so much for an author's career. We have so many possibilities: radio, TV,
newspapers, magazines, and the various online versions of each. How do we secure
an interview or feature and place ourselves in front of our target audience
though?
Before we go any further, we need to understand media pitches. What is the media seeking? Let's begin with what the media does not seek:
I'm an author and this is my new book.
Here's a tip: The media doesn't care. We are just one of thousands of authors who have released a book today— big deal! Even if the program focuses on authors, or it's our local newspaper or TV broadcast, we've got to come up with a more compelling reason for them to interview us.
Here's what the media is looking for: Experts. They want expert advice and information for their audience. Remember, we researched and wrote a book. We are experts in one or more areas. The media wants to talk to us about those subjects not about our book.
So how do we pitch ourselves to the media? What's our approach? Here are some suggested angles:
· Expose vital new information
· Provide expert advice by tying in with a current event
· Show people how to solve their problems
· Show people how to be healthier, younger, or sexier
· Show people how to make or save money
· Tie in with political or charitable organizations
· If applicable, provide any of the above with a dose of entertainment
The media is looking for ways to educate their audience. We give them what they want, focus on the topic, and will be rewarded with an opportunity to mention our book. If it's obvious promoting our book is our only agenda, the media will look elsewhere.
Select an angle the media just can't resist!
L.
Diane Wolfe
Professional Speaker & Author
Known
as “Spunk On A Stick,” Wolfe is a member of the National Speakers Association
and the author of numerous books. Her latest title, “How to Publish and Promote Your Book
Now,” covers her publishing seminars in depth and provides an overview of
the entire process from idea to market. “Overcoming Obstacles With SPUNK! The
Keys to Leadership & Goal-Setting”, ties her goal-setting and leadership
seminars together into one complete, enthusiastic package. Her YA series, The
Circle of Friends, features morally grounded, positive stories. Wolfe
travels extensively for media interviews and speaking engagements, maintains a
dozen websites & blogs, and assists writers through her author
services..
HOW TO PUBLISH AND PROMOTE
YOUR BOOK NOW!
BY L. DIANE
WOLFE
Publishing and
promoting made simple!
Have you always
dreamed of publishing a book but didn’t know where to begin? This book walks you
through the steps of identifying markets, budgeting, building an online
presence, and generating publicity. Get the whole story
on:
· Traditional publishing
· Self-publishing
· Print and e-book setup, formatting, and distribution
· Finding your target audience
· Generating reviews and media interest
· Networking and developing an online presence
· Promotional materials and appearances
Uncover your
ideal publishing path and numerous marketing options before you begin. Writing
is your dream. Give it the best chance for success!
Publishing/Marketing, 214 pages
$14.95 Trade
paperback ISBN 978-0-9827139-5-2 Amazon
$4.99 Ebook
ISBN 978-0-9827139-9-0
“She gives an unbiased take on the advantages and
disadvantages of traditional publishing and self-publishing and publishing paths
that combine the two… It's the perfect book for those who want an overview to
begin the decision-making process.”
- Carolyn Howard-Johnson, author of the multi award-winning
series of how-to books for writers http://howtodoitfrugally.com/
“A must-read
for writers planning on self-publishing or any writer who wants the ultimate
how-to on promoting. Tons of links, advice, and how-to, whether you're going for
print or e-publication.”
I never think of the media, because I'm usually so concerned with my small little blogiverse.
Wonderful advice!
So thankful she stopped by today!
Have you read L. Diane's book yet?
Does the aspect of approaching the media give you the hives?
If you are an author, is that an avenue of promo that you have pursued or neglected?
